Krafton's latest venture, inZOI, has achieved a remarkable milestone by selling 1 million copies within its first week of release. This impressive feat marks the fastest sales record for any game published by the South Korean giant. Launched on PC via Steam in Early Access on March 28, inZOI quickly captured the gaming community's attention, despite an initial controversy where players found they could harm children in-game. Krafton swiftly addressed this issue, labeling it an "unintended bug" and promptly releasing a patch to rectify the situation.
Despite the early hiccup, inZOI has garnered a 'very positive' user review rating on Steam. The game also saw a peak of 175,000 concurrent viewers on Twitch, securing the third spot in the Games category. Just 40 minutes after its release, inZOI soared to the top of Steam's Global Top Sellers List, based on sales revenue. The in-game user-generated content platform, Canvas, also thrived, attracting over 1.2 million participants and witnessing the upload of more than 470,000 pieces of content on its launch day.
IGN's Early Access review of inZOI awarded it a 6/10, commending its visually appealing design and ambition, though noting a lack of depth at the time of its Early Access launch. Krafton attributes the game's success to its pre-launch promotional efforts and ongoing communication with the community, which have built trust and momentum. The inZOI global showcase and demo build were particularly effective in drawing interest.
CEO CH Kim expressed gratitude and excitement about introducing inZOI to a global audience through Early Access, emphasizing Krafton's commitment to continuous player engagement and the development of inZOI as a long-term franchise IP.
inZOI's Best and Most Cursed Creations
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Looking ahead, Krafton plans to enhance inZOI with future updates, including mod support and new cities. All updates and DLC will be free until the game's full release. In response to player feedback, Krafton has committed to applying quick fixes through hotfixes throughout April. The company acknowledges the scale of inZOI's global community as a "next-level experience" and is navigating through "trial and error" to optimize communication with players.
