Voice actress Ashly Burch, known for her portrayal of Aloy in the *Horizon* series, has commented on a leaked Sony video showcasing AI-powered Aloy. The video, since deleted, depicted an AI version of Aloy with robotic speech and stiff animations, noticeably different from Burch's performance. While Guerrilla Games assured Burch the demo wasn't representative of current development and didn't use her performance data, the incident prompted her to address the ongoing video game voice actors' strike.
Burch used the AI Aloy video as a platform to highlight the key demands of the strike: consent for AI usage of actors' likenesses, fair compensation, and transparency regarding AI implementation. She expressed concern about the lack of recourse for actors if their performances are used without their knowledge or consent in future AI-generated content.
She emphasized that her concerns weren't directed at specific companies, but rather at the lack of protective measures in current negotiations. Burch highlighted the availability of interim union contracts offering the desired protections, urging game companies to adopt them. She concluded by stating her unwavering support for the strike, emphasizing the need to protect the future of voice acting in video games.
The use of generative AI in video games remains a contentious issue, sparking debate around ethical concerns, rights, and the overall quality of AI-generated content. Keywords Studios' failed experiment with an entirely AI-generated game underscores the limitations of current AI technology. Despite this, several companies are integrating AI into development, leading to instances of voice actor replacements and recastings, as seen with *Call of Duty: Black Ops 6* and *Zenless Zone Zero*. PlayStation's Asad Qizilbash recently argued that AI personalization in games is crucial for attracting younger Gen Z and Gen Alpha audiences.
The ongoing SAG-AFTRA strike continues to impact game development, with reports of unvoiced NPCs in games like *Destiny 2* and *World of Warcraft*, potentially due to the absence of striking voice actors.
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