Supercell's upcoming millennial monster-hunting multiplayer game, Mo.co, has already proven to be a major hit even before its official release. The game has generated an impressive $2.5 million in revenue since its soft launch, according to recent estimates compiled by Pocketgamer.biz.
For those unfamiliar with Mo.co, it combines the elements of a modern millennial social gaming platform with the essence of Monster Hunter. Players take on the role of a stylish part-time hunter, tasked with tackling various evil invaders from beyond through contracts.
The initial revenue spike can be attributed to the game's appealing array of cosmetics and other in-game items. However, this surge quickly subsided after reaching its peak. This drop-off might not necessarily signal impending doom for Mo.co. Instead, it could be due to the limited content available during its invite-only soft launch phase, which may be hindering further success.
Superstitious cell
Why does this matter? Supercell is known for its unconventional approach to managing its portfolio. Rather than diluting their focus across multiple titles, they prioritize only the most promising games for full release. This strategy has led to some initially underwhelming but ultimately successful launches, such as Brawl Stars and Squad Busters. On the flip side, it has also resulted in the cancellation of other promising projects like Flood Rush and Everdale before they could see the light of day.
The question now is whether Mo.co will follow a similar path. Given its early success, Supercell might monitor how new content impacts player spending. Hopefully, this could lead to Mo.co's eventual full release on storefronts.
While Mo.co remains in its closed state and not yet playable for the general public, those eager to stay ahead of the gaming curve can explore our top feature, "Ahead of the Game," for great early access mobile games to enjoy in the meantime.
