Activision, the developer behind Call of Duty, has officially acknowledged the use of generative AI in the creation of Black Ops 6. This admission comes nearly three months after fans accused the company of employing AI to produce what they described as "AI slop," particularly in the Zombie Santa, or 'Necroclaus,' loading screen featured in the Season 1 Reloaded update released in December.
The controversy erupted when the community spotted several anomalies in the game's loading screens, calling cards, and art explaining Zombies community events. The focal point of the backlash was the Zombie Santa image, which appeared to depict the undead Father Christmas with six fingers—a common error in AI-generated images. Another image showcasing a new Zombies community event also raised eyebrows, displaying a gloved hand with what appeared to be six fingers and no thumb, hinting at an unnatural seven-digit hand.
The uproar over the Zombie Santa image led to a deeper examination of other visuals in Black Ops 6. Redditor Shaun_LaDee pointed out three images in paid bundles that showed irregularities, further fueling speculation about the use of generative AI. In response to fan demands for transparency, particularly regarding art in paid bundles, and in compliance with new AI disclosure rules on Steam, Activision has added a broad statement to Black Ops 6's Steam page: "Our team uses generative AI tools to help develop some in-game assets."
Earlier reports from Wired revealed that Activision had previously sold an "AI-generated cosmetic" for Call of Duty: Modern Warfare 3, part of the Yokai’s Wrath bundle released in December 2023, without disclosing the use of AI. This bundle, priced at 1,500 COD Points—equivalent to about $15—highlights the lucrative nature of in-game purchases, which generate significant revenue for Activision annually.
The use of AI in game development has been a contentious issue, particularly in light of Microsoft's acquisition of Activision Blizzard and subsequent layoffs, including 1,900 staff from its gaming division. Reports suggest that 2D artists were among those laid off, with remaining artists allegedly pressured to utilize AI tools. An anonymous Activision artist told Wired that concept artists were forced to incorporate AI into their work, with employees encouraged to undergo AI training.
Generative AI remains a hotly debated topic across the video game and entertainment industries, which have experienced widespread layoffs. The technology has faced criticism from players and creators alike due to ethical concerns, rights issues, and its inability to consistently produce content that resonates with audiences. A notable example is Keywords Studios' attempt to develop an experimental game entirely with AI, which ultimately failed, leading the company to acknowledge to investors that AI cannot replace human talent.
