A Louisiana-based film production company, Stellarblade, has filed a trademark infringement lawsuit against Sony and Shift Up, the creators of the PS5 action-adventure game, Stellar Blade.
Stellar Blade Faces Trademark Infringement Lawsuit from "Stellarblade"
Conflicting Registered Trademarks
The lawsuit, filed earlier this month in a Louisiana court, alleges that Sony and Shift Up's use of the name "Stellar Blade" for their game infringes upon Stellarblade's existing trademark. Griffith Chambers Mehaffey, owner of the film production company specializing in commercials, documentaries, music videos, and independent films, claims the game's title has negatively impacted his business. He argues that the game's online presence overshadows his company's search results, making it difficult for potential clients to find his services.
Mehaffey seeks monetary damages, attorney fees, and an injunction to prevent further use of "Stellar Blade" or similar variations. He also requests the destruction of all Stellar Blade materials in Sony and Shift Up's possession.
Mehaffey registered the "Stellarblade" trademark in June 2023, following a cease and desist letter sent to Shift Up the previous month. He claims ownership of the stellarblade.com domain since 2006, actively using the name in his business operations since 2011. The lawsuit highlights that Stellar Blade, initially known as "Project Eve," was renamed in 2022, with Shift Up registering the trademark in January 2023—months before Mehaffey's registration.
Mehaffey's lawyer stated to IGN that it's unlikely Sony and Shift Up were unaware of his pre-existing rights. The lawyer emphasized Mehaffey's long-standing use of the "STELLARBLADE" name and domain, arguing that the game's superior online presence has pushed his business into "digital obscurity." Furthermore, the lawsuit contends that similarities between the logos, including the stylized 'S', contribute to the confusion. The lawyer highlighted a belief in fair competition but emphasized the need to protect established brands from the actions of larger companies. It's important to note that trademark rights can often have retroactive application.
