A recent GEM Partners survey reveals Pokémon's commanding lead in brand reach across seven major Japanese media platforms. The annual ranking, based on a proprietary "reach score" (daily interactions across apps, games, music, videos, and manga), placed Pokémon at the top with a remarkable 65,578 points. Data was collected monthly from a sample of 100,000 Japanese individuals aged 15-69.
Pokémon's dominance stemmed largely from its App Games category score of 50,546 points—a staggering 80% of its total score. The continued success of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket significantly contributed to this achievement. Further boosting its reach were substantial scores in Home Video (11,619 points) and Video (2,728 points), fueled by collaborations like the Mister Donut partnership and the rising popularity of collectible card games.
The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand within Japan.
The enduring appeal of the Pokémon franchise spans diverse media, including video games, animated shows and films, trading card games, and various other merchandise. This powerhouse brand is a joint venture of Nintendo, Game Freak, and Creatures, established under The Pokémon Company in 1998 to manage its global operations.
