e.l.f. Cosmetics and Skincare

Beauty for every eye, lip & face. Join our community to unlock rewards

Beauty Squad Rewards
Sign up for Beauty Squad and enjoy seasonal rewards with exclusive surprises!

Welcome to our beauty universe! Discover trending lip oils, high-performance skincare, and premium makeup in our exceptional mobile experience.

Embrace your radiance. This is your personal space to shop, connect, and explore your must-have e.l.f. favorites. Experience game-changing features like Virtual Try-on, Perfect Shade Matching for concealer and foundation, and interactive Shopping Stories.

E.L.F. BEAUTY SQUAD REWARDS PROGRAM
Our FREE membership program offers multiple ways to earn points redeemable for complimentary products and amazing perks. Beauty Squad benefits include:


Earn points on ANY purchase by uploading receipts through our app
Convert points to free products, shopping credits, or gift cards to popular retailers including Target, Amazon, Ulta and Chipotle
Early access to product launches and exclusive sales
Special birthday month gifts and bonus points
Member-only content including beauty trend reports and fun quizzes*
Upgrade to higher tiers for premium benefits like complimentary shipping


PREMIUM BENEFITS WITHOUT EXTRA COST
Enjoy weekly deals, purchase incentives, and special offers on our complete cosmetic and skincare range.

INTERACTIVE SHOPPING STORIES
Stay informed about new arrivals while discovering your next beauty essentials.

VIRTUAL TRY-ON TECHNOLOGY
Experiment with different products and find your ideal color matches from home.

PRODUCT DISCOVERY
Easily save your favorite items with our intuitive swiping feature and create personalized wishlists.

IN-STORE SHOPPING ASSISTANT
Use our barcode scanner at retail locations to explore shades digitally, access tutorials, and learn product details.

STAY CONNECTED
Enable notifications to receive time-sensitive updates about special promotions and product launches.

ORDER MANAGEMENT
Track purchases and deliveries. Locate nearby stores carrying our clean beauty formulations.

SHARE YOUR STYLE
Easily share product details and virtual makeovers directly from the app.

Join our Roblox adventure where creativity meets positive change in an exciting virtual world!

e.l.f. brings premium beauty within reach. Download our app to begin your beauty journey today.