Coach, the renowned New York fashion house, is partnering with Roblox experiences Fashion Famous 2 and Fashion Klossette for its "Find Your Courage" campaign, launching July 19th. This collaboration introduces exclusive items and themed environments.
The partnership features immersive environments based on Coach's Floral and Summer Worlds. Fashion Klossette boasts a daisy-filled design studio, while Fashion Famous 2 showcases a New York subway-inspired stage amidst pink fields.
Players can acquire both free and purchasable Coach items, including pieces from the 2024 Spring Collection, within the usual fashion show gameplay.
Roblox: A Virtual Runway for High Fashion
Promoting luxury brands on Roblox might seem unconventional, yet it's a strategic move. Roblox functions as a virtual wardrobe for many players, particularly Gen Z, with 84% reportedly stating their avatar's style impacts their real-world fashion choices (according to Roblox's research).
This collaboration underscores Roblox's growing importance as a promotional platform for diverse brands, from movies and games to high-end fashion. If Roblox isn't your style, explore our lists of the best and most anticipated mobile games of 2024 for alternative entertainment.
