Investing in a TV is a significant decision, as it's likely to be one of the most frequently used devices in your home. Opting for a budget model with subpar picture quality and a short lifespan isn't worth the savings. Instead, focus on finding the best deals on high-quality TVs that meet your gaming and streaming needs. Fortunately, TV deals are available throughout the year, meaning you don't have to pay full price if you time your purchase right.
While Black Friday and Cyber Monday are well-known for their substantial discounts, they're not the only times to save on TVs. You can also find great deals on the best gaming TVs and quality 4K TVs at other times of the year.
In the lead-up to the Super Bowl, the biggest TV-watching event annually, retailers often offer significant discounts. This period coincides with manufacturers launching new models in the spring, making it an excellent time to snag deals on older TVs. However, keep an eye out for upcoming sales events like holiday weekends and Amazon Prime Day for more opportunities to save.
Best Times to Buy a TV
Black Friday and Cyber Monday
Black Friday, traditionally a massive shopping event following Thanksgiving, now extends over several weeks in November, offering deep discounts on TVs. This period is perfect for finding both budget-friendly options for secondary rooms and deals on higher-end, newer models released in the spring. While Black Friday used to focus on in-store shopping, with shoppers camping out at stores like Best Buy and Walmart, many deals are now available online. However, if you're after a specific TV, you'll need to act quickly during these sales in 2025.
Cyber Monday is the online counterpart to Black Friday, where you'll find the best deals from online retailers like Amazon, which hosts sales similar to Prime Day. These events, happening in summer and now in October, offer limited-time TV deals with restricted stock. Other retailers like Best Buy and Walmart also participate, offering similar in-store and online sales.
Before the Super Bowl
After the holiday rush, the Super Bowl becomes a focal point for TV sales. Retailers often restock in mid-January to early February, leading to great deals in the weeks before the game, especially on large screens. Older models typically see the best discounts, but you can also find deals on newer TVs. Currently, Super Bowl deals on Samsung OLED TVs are already appearing.
Early January also marks the Consumer Electronics Show (CES), where TV manufacturers announce their new models. Stores then discount older models to clear inventory for the spring arrivals.
Springtime
If you're looking for a specific brand like Samsung, LG, Sony, or TCL, spring is when they release new TVs, starting around March and continuing through Memorial Day. This is an ideal time to find deals on last year's models as retailers make room for new stock. Since changes between models are often minor, you won't miss out on many features by opting for the previous year's version.
Amazon Prime Day
Originally an Amazon Prime exclusive, Prime Day has expanded to include sales from other retailers like Walmart and Best Buy, often matching Amazon's prices. Held in mid-July, Prime Day offers deep discounts on TVs, similar to those seen during Black Friday and Cyber Monday, though primarily on older models. Keep an eye on the site as deals are added throughout the event, but remember, overall, Black Friday tends to have more extensive sales across all retailers.
Holiday Weekends
If you need a new TV urgently, holiday weekends such as President's Day, Memorial Day, Fourth of July, and Labor Day offer decent deals, though not as substantial as those during peak sale periods. Currently, Presidents' Day sales at Best Buy, ending February 17, are a good opportunity to find TV discounts.
TV Release Cycles Matter
Understanding TV release cycles is key to securing the best deals, especially for the latest models. Manufacturers announce new TVs at CES in January, with releases starting in spring around March. Older models are discounted to make room for new stock, and while new models continue to launch into the summer, the best deals on the latest TVs typically occur during Black Friday and Cyber Monday.
TV Brands With New Products
Samsung
Samsung's focus on higher-end models means fewer budget options, but their 2025 lineup offers minor upgrades from last year, including improved brightness, mini-LED and Quantum Dot (QD-OLED) backlighting enhancements, and better gaming features.
LG
LG's 2025 OLED evo TVs feature AI personalization and "Brightness Booster Ultimate" technology. The new G5 TV aims to reduce lag and frame stuttering with a 4K 165Hz variable refresh rate, catering to gamers.
Hisense
Hisense's 2025 lineup includes ULED models with a 144Hz refresh rate for enhanced gaming. Their 136" MicroLED TV uses mini-LED technology to overcome traditional backlight limitations.
Vizio
Vizio made minor improvements in 2024, discontinuing the top-line P-series but offering the mid-range M-series and budget-friendly V-series. The D-series is available for those seeking smaller screens at a lower cost.
TCL
TCL introduced significant changes to its lineup in 2024 with the Q- and S-series, featuring the flagship QM8 model. At CES 2025, they unveiled the entry-level QM6K Mini LED TV, available in 65", 75", and 85" sizes, with smaller options coming later.
Roku
Roku, known for streaming devices, launched its own TVs in 2024, ranging from 24 to 75 inches, designed primarily for streaming. The Roku Plus models come with the Voice Remote Pro, while the Roku Select models feature the basic Roku Voice Remote. You can access the Roku Channel without a Roku streaming device.
Top Budget TVs You Can Buy Now
If you're ready to shop now, here are some of our top budget TV picks for 2025:
Grab this TV for accurate colors, solid contrast, and a wealth of features at a surprisingly low price. See it at Amazon.
A stunning QLED TV that delivers impressive contrast and brightness, and can even hit 144Hz in 4K with VRR enabled, all while remaining affordable. See it at Amazon.
An ultra-affordable TV offering Amazon Fire TV OS for simple streaming and smart home capabilities. See it at Amazon.
