Home News When Is the Best Time to Buy LEGO Sets?

When Is the Best Time to Buy LEGO Sets?

Author : Allison Feb 28,2025

Maximize Your LEGO Savings: A Guide to Deals and Promotions

For years, adult LEGO enthusiasts (AFOLs) were a niche group. LEGO catered to them with occasional Creator Expert sets, but the focus was primarily on children's toys. However, LEGO has masterfully repositioned itself. Now, LEGO isn't just for kids; it's a popular hobby for teens and adults, with sets ranging from intricate modular buildings to detailed replicas of movie props, functioning amusement park rides, and luxury cars. These aren't toys meant for active play; they're collector's items designed for display and admiration.

This expansion, while exciting, comes with a higher price tag due to increased piece counts and licensing fees for franchises like Disney, Marvel, Star Wars, Nintendo, and Minecraft. While prices can be substantial, savvy shoppers can still enjoy LEGO without breaking the bank. The key is strategic purchasing.

LEGO maintains premium pricing and retires sets instead of allowing price drops. However, certain times of year offer significant savings.

How much are you willing to spend on a LEGO set?

$25$50$75$100+AnswerSee ResultsDouble Insider Points & Beyond

The LEGO VIP program is now LEGO Insiders. This free loyalty program offers exclusive benefits, including early access to sets and Insider points earned on purchases from LEGO.com or official stores. Each dollar spent earns 6.5 points, redeemable at a rate of 130 points per dollar. However, double (or even triple/quadruple!) points promotions significantly increase savings. Monitor LEGO's social media for announcements.

Most Expensive LEGO Sets

Prime Shopping Opportunities

Several key periods offer exceptional LEGO deals:

Black Friday and Cyber Monday: Expect significant point multipliers (3x or even 4x) on select sets. Check LEGO's website for updates closer to the event.
Amazon Prime Day (July & October): Amazon's Prime Day sales frequently include attractive LEGO discounts. Prime membership is required.

Prime Day LEGO Deals

* Holiday Weekends: Presidents' Day, Labor Day, and Memorial Day often see discounts from various retailers.

Third-Party Retailers: Amazon, Target, Walmart, Barnes & Noble, and Best Buy offer LEGO sets, sometimes with their own sales. Note that Insider points are generally not earned at these retailers except Target, which offers a lower point-to-dollar exchange rate.

Gifts With Purchase (GWPs)

LEGO frequently offers GWPs, providing a free set with purchases exceeding a certain amount. These offers change regularly, so checking for current GWPs before buying is advisable.

Star Wars Day (May 4th): This date often features special deals and point multipliers on Star Wars LEGO sets.

By staying informed and planning ahead, you can enjoy the thrill of LEGO building without the financial burden. Remember to compare prices and take advantage of promotional periods to maximize your savings.

### LEGO Star Wars Imperial Star Destroyer