World of Tanks Blitz launches a unique marketing campaign: a cross-country road trip with a real tank! This decommissioned, graffiti-covered vehicle is touring the US to promote the recent Deadmau5 collaboration.
The street-legal tank, sporting vibrant artwork, made a timely appearance at The Game Awards in Los Angeles. Fans who spotted and photographed the tank had a chance to win exclusive merchandise.
The Deadmau5 collaboration in World of Tanks Blitz is now live, offering players the chance to obtain the exclusive Mau5tank—a tank featuring lights, speakers, and music—along with themed quests, camos, and cosmetics.
The campaign's playful approach to game promotion is undeniably attention-grabbing. While some serious military simulation enthusiasts might disapprove, the stunt is ultimately harmless fun. It's not the first time a company has used this type of unconventional marketing, but it certainly adds a touch of excitement, especially during the darker winter months.
If this inspires you to try World of Tanks Blitz, consider checking out our list of current promo codes for a head start!
