A Black Friday deal on one of the best OLED TVs is back, and it's a deal you won't want to miss. Starting today, both Amazon and Samsung are offering the 2024 65" Samsung S90D 4K OLED Smart TV for only $1,399.99 shipped, after a whopping $1,300 in instant savings. This is an exceptional choice for enhancing your gaming experience, whether you're using a PlayStation 5 or an Xbox Series X. The Samsung S90D is often hailed as being as good as, or even better than, the popular LG C4 OLED TV. According to RTINGS, the S90D boasts a brighter display, a wider color gamut, superior color volume, a wider viewing angle, and better HDR gradient handling.
65" Samsung S90D 4K OLED Smart TV for $1,397.99
2024 model
65" Samsung S90D 4K OLED Smart TV
$2,699.99 save 48%
$1,397.99 at Amazon
$2,699.99 save 48%
$1,399.99 at Samsung
The Samsung S90D is the latest 2024 model. Although a new "S90F" model was announced at CES 2025, it hasn't been released yet. The S90D features Samsung's proprietary quantum dot (QD) OLED panel, which offers enhanced brightness without sacrificing the color accuracy, range, and wide viewing angles that OLEDs are renowned for. When compared to traditional LED LCD TVs, an OLED TV delivers superior image quality, near-infinite blacks, near-infinite contrast ratio, and near-instantaneous response times.
Beyond its OLED technology, the Samsung S90D is packed with features ideal for gaming. It has a native 120Hz panel that can be boosted to 144Hz and includes four HDMI 2.1 ports, perfect for running 4K at 120Hz on your PS5 or Xbox Series X. The TV also supports variable refresh rate and auto low latency mode, making it an excellent match for the recently released PlayStation 5 Pro, which can drive more games in quality mode (native 4K @ 120fps) compared to the standard PS5, often set to performance mode (upscaled 4K).
Smaller sizes are also on sale
42" Samsung S90D 4K OLED Smart TV
$1,399.99 save 36%
$897.99 at Amazon
$1,399.99 save 36%
$899.99 at Samsung
48" Samsung S90D 4K OLED Smart TV
$1,599.99 save 38%
$997.99 at Amazon
$1,599.99 save 38%
$999.99 at Samsung
55" Samsung S90D 4K OLED Smart TV
$1,999.99 save 40%
$1,197.99 at Amazon
$1,999.99 save 40%
$1,199.99 at Samsung
If you're in the market for a smaller size, the 42", 48", and 55" models are also on sale. The 42" model is perfect for use as a PC monitor. At this size, the 4K resolution provides a sharp 104ppi pixel density and supports chroma 4:4:4 subsampling for clear, legible text. Additionally, the HDMI 2.1 input supports refresh rates up to 144Hz over 4K resolution.
Looking for a bigger OLED at a reasonable price?
Best Buy Exclusive Model (Similar to S85D)
77" Samsung S84D 4K OLED Smart TV
$1,799.99 save 17%
$1,499.99 at Best Buy
For this week only, Best Buy is offering the 77" Samsung S84D 4K OLED smart TV for $1,499.99. This deal is only $150 more than the 65" S90D model, yet you get a 40% larger screen size. The S84D is an exclusive model at Best Buy, similar to the S85D but with slightly better speakers (30W vs 20W). While it's a step down in image quality from the S90D as it doesn't use quantum dot technology and has a refresh rate limited to 120Hz, it remains an outstanding TV and an excellent value at this price point.
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