Home News Nintendo Considers Pricing Strategy for Switch 2

Nintendo Considers Pricing Strategy for Switch 2

Author : Joseph Feb 25,2025

Nintendo is carefully considering several factors to determine the Switch 2's price. While analysts predict a $400 price point, Nintendo remains tight-lipped, citing inflation, fluctuating exchange rates since the original Switch's 2017 launch, and consumer expectations for Nintendo products as key considerations. Nintendo President Shuntaro Furukawa emphasized the multifaceted nature of this pricing decision.

Are you planning on getting a Switch 2?

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The original Switch's $299.99 price, maintained for years, provides context. Competitors Sony and Microsoft have raised their console prices due to increased costs and economic factors. A $400 price for the Switch 2, a predicted increase from the original's $300 launch price (and the current price outside of promotions), seems plausible given expectations for a more powerful console. The Switch OLED model ($350) and Switch Lite ($200) further inform this price range. Details about the Switch 2's specifications and features remain scarce beyond Nintendo's initial teaser.

Nintendo Switch 2 - First Impressions

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A dedicated Switch 2 Direct is scheduled for April 2nd, promising a closer look at the console. The initial reveal showcased the console's design, hinted at Mario Kart 9, and teased a potential "mouse" mode for the new Joy-Cons. Key unanswered questions remain: the function of a new Joy-Con button, the console's processing power, and the utility of its new ports. Hands-on events are also planned. Importantly, Nintendo confirmed the original Switch's price will remain unchanged.