Microsoft and Activision Blizzard's New Venture: AA Games from AAA IPs
A newly formed Blizzard team, primarily composed of King employees, is focusing on developing smaller-scale, AA titles based on established franchises. This strategic move follows Microsoft's acquisition of Activision Blizzard in 2023, granting access to a wealth of popular IPs. This article delves into Microsoft's objectives and potential projects.
Leveraging King's Mobile Expertise
According to Windows Central's Jez Corden, this initiative aims to create AA games, characterized by smaller budgets and scope than AAA titles, utilizing existing Blizzard franchises. Given King's success with mobile games like Candy Crush and Farm Heroes, the expectation is a focus on mobile platforms. King's prior experience with IP-based mobile games, including the now-discontinued Crash Bandicoot: On the Run! and the still-in-development (though details are scarce) Call of Duty mobile game, further supports this prediction.
Microsoft's Mobile Gaming Ambitions
At Gamescom 2023, Phil Spencer, CEO of Microsoft Gaming, highlighted the pivotal role of mobile gaming in Xbox's growth strategy. He emphasized that mobile capabilities were a key driver behind the Activision Blizzard King acquisition, stating that it provided a crucial capability Microsoft lacked. This isn't about bringing existing games to mobile, but about establishing a strong mobile presence. This strategy is further supported by Microsoft's development of a competing mobile app store, anticipated to launch sooner than expected, according to comments made at CCXP 2023.
A New Approach to Game Development
In response to the rising costs of AAA game development, Microsoft is exploring alternative models. The creation of this new team, using smaller, more agile teams within a larger structure, reflects this shift.
Speculation is rife regarding the team's projects. Potential candidates include mobile adaptations of popular franchises like World of Warcraft, similar to League of Legends: Wild Rift, or a mobile Overwatch experience comparable to Apex Legends Mobile or Call of Duty: Mobile. The possibilities are exciting, and the industry awaits further announcements with bated breath.
