Marvel denies AI involvement in "Fantastic Four: First Steps" poster creation, despite fan speculation. The marketing campaign launched this week with a trailer teaser and several social media posters. One poster, however, sparked controversy due to a seemingly four-fingered man.
Fans pointed to this anomaly, along with duplicated faces, inconsistent gaze direction, and oddly proportioned limbs, as evidence of AI generation. However, a Disney/Marvel representative told IGN that AI was not used.
The four-fingered conundrum has several proposed explanations: the finger might be hidden behind the flagpole (though unlikely given the angles and proportions), or it could simply be a Photoshop error. Similarly, repeated faces might be a result of common background actor reuse rather than AI duplication.
Marvel has yet to offer a definitive explanation, fueling speculation. The debate highlights the increased scrutiny surrounding AI use in film marketing. Further investigation into the poster's creation is anticipated. Meanwhile, discussions surrounding Galactus and Doctor Doom continue.
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