Prime Day is now past the halfway mark, and many of this year's standout offers are on tablets. When deciding which tablet to buy, most shoppers narrow it down to two major brands: iPad and Kindle. Both are excellent, but choosing the right one means matching the device's strengths to your needs. Essentially, each brand serves a distinct type of user.
No matter which you prefer, Amazon Prime Day is the ideal moment to make your purchase, with prices hitting historic lows across the board.
Kindles Are the Superior Choice for Reading
Lowest Price EverAmazon Kindle Paperwhite
2$159.99 save 22%$124.99 at Amazon
Lowest Price EverAmazon Kindle Colorsoft Signature Edition
1$279.99 save 36%$179.99 at Amazon
Lowest Price EverAmazon Kindle
0$109.99 save 23%$84.99 at Amazon
Lowest Price EverAmazon Kindle Scribe
3$399.99 save 35%$259.99 at Amazon
Lowest Price EverAmazon Kindle Paperwhite Kids
0$179.99 save 28%$129.99 at Amazon
Includes a Cover and a DockAmazon Kindle Colorsoft Signature Edition Essentials Bundle
1$362.97 save 42%$211.97 at AmazonIf your primary goal is reading, nothing beats a Kindle. Amazon has dropped Kindle prices to unprecedented lows this Prime Day, making it the perfect opportunity to embrace digital reading. Each model on sale is the latest in its series, meaning you'll get a new 2024 device packed with the most recent Kindle features.
The top deal at the moment is the Amazon Kindle Paperwhite for $124.99—a price even lower than Black Friday 2024. The Paperwhite boasts a larger screen and adjustable front light, letting you customize your reading comfort. You can also pick up the standard Amazon Kindle for just $84.99, an outstanding value for anyone buying their first e-reader.
iPad Is the Top Pick for Gaming, Streaming, and General Use

Apple iPad Air 11-inch with M3 chip
3$599.00 save 20%$479.00 at Amazon
Apple iPad Air 13-inch with M3 chip
2$799.00 save 15%$679.00 at Amazon
Apple iPad 11-inch: A16 chip, 11-inch Model
4$349.00 save 20%$279.00 at Amazon
Apple iPad mini (A17 Pro)
4$499.00 save 24%$379.00 at AmazonIf you intend to game, stream video, or handle tasks beyond just reading, an iPad is the better option. iPadOS supports a vast library of apps, and seamless iCloud integration is a major advantage for iPhone owners. And yes, you can still read on an iPad. The most significant contrast, naturally, is the cost.
Fortunately, Prime Day delivers excellent iPad discounts, particularly on the iPad Air. You can get the latest 11-inch iPad Air with the M3 chip for only $479 today. For a larger display, the 13-inch M3 Air is on sale for $679. Both prices are the lowest we've recorded for these models so far, and we likely won't see better offers until Black Friday.