When it comes to promoting your newest vehicle, if you're a car manufacturer, there's a variety of options available. Perhaps a slick new advertising campaign? A celebrity endorsement? Or how about showcasing your new car to players in the form of an in-game kart in KartRider Rush+?
That's the approach Hyundai has taken as they team up once more with KartRider Rush+! Nexon's popular kart racer will see the return of the renowned manufacturer with the new Insteroid concept car kart making its debut in Rush+. Designed by the Hyundai Motors Europe Design Center, this kart is inspired by the INSTER, an electric SUV from Hyundai.
But the Insteroid isn't the only addition; you'll also have the chance to grab the new Glitched Hyundai Aura and an EV Charging Connector with the vibrant GOGOGOrange color scheme. And there's more! A celebratory event running until April 28th means that by using a Boost Shard at least once in-game, you'll be entered into a draw to win 30 Lucky Star Jewels. These can be exchanged for items through the Starlight Treasure Hunt.
Notably, the Insteroid isn't just an in-game kart; it's also a real-world concept car. While it might not be coming off the production line and into stores anytime soon, it serves as an impressive promotional tool. In my opinion, it's certainly more stylish than the Cybertruck in Fortnite.
If KartRider Rush+ with this latest collaboration isn't quite your speed, you can always explore our list of the top five new mobile games to try this week and see what else has been launched in the past seven days.