Haegin, the developers behind the popular social gaming platform Play Together, have recently made an exciting move by bringing their game to Steam. Now, players can enjoy Play Together on both mobile and desktop with seamless cross-play functionality. This strategic decision raises the question: why now? Let's explore a few possibilities.
For those unfamiliar with Play Together, the game allows you to create your own avatar and explore the vibrant world of Kaia Island. You can interact with other players, participate in various minigames, and even personalize your own player home. While it has been a staple on mobile devices for some time, the PC release could be Haegin's attempt to expand its reach beyond the mobile gaming community.
One likely motivation behind this move is to attract a broader player base. Play Together shares similarities with other social gaming platforms like Roblox, but until now, it has primarily captured a mobile audience. By launching on Steam, Haegin aims to tap into the desktop gaming market, which has remained largely unexplored by Play Together.
With over 200 million downloads, Play Together has established itself as a popular mobile game, often highlighted by its frequent in-game events and updates. By offering account-linking rewards and celebratory events, Haegin is clearly eager to expand its audience on Steam. However, it's reasonable to assume that the game might not achieve the same level of success on PC as it has on mobile.
Yet, the primary goal might not be to replicate mobile success on desktop but rather to enhance player retention across both platforms. As we often emphasize, one of the key reasons for porting mobile games to desktop with cross-play is to engage players who enjoy gaming on multiple devices. Whether this strategy will keep players engaged for longer remains to be seen.
While you dive into Play Together on Steam, don't forget to check out our regular feature, Ahead of the Game, for the latest updates on upcoming game launches.
