Flexion and EA's renewed partnership expands EA's mobile game library to alternative app stores, bypassing Google Play and the iOS App Store. This signifies increased accessibility for users and a significant shift in how major publishers view opportunities beyond Apple and Google's dominance.
The rise of alternative app stores has been prominent, particularly since Apple's mandated opening to them in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these alternative markets, is now facilitating access to EA's extensive mobile game catalog.
For gamers, this means more choices. Previously, the iOS App Store and Google Play were the primary avenues for mobile game distribution. However, legal challenges have compelled Apple and Google to relax certain anti-competitive practices, fostering the growth of alternative app stores. Many of these platforms offer substantial incentives to attract users.
The Epic Games Store's free game program serves as a prime example of these incentives. While Flexion's partnership with EA may not mirror this level of generosity, it suggests greater flexibility in policies compared to Apple and Google's stricter approaches.
The long-term implications are substantial. EA's participation indicates a significant market shift. Their decision to embrace alternative app stores paves the way for other publishers to follow suit.
Currently, the specific games included in this initiative remain undisclosed. However, titles like Diablo Immortal and other Candy Crush games are plausible candidates.
