The Battle Cats celebrates 12 years of quirky cat-fueled tower defense action! To mark this milestone, developer Ponos has launched a new Sengoku-era ad campaign, blending historical artistry with the game's signature offbeat humor.
Ninja cats, fish cats, and even the aptly named "Gross Cat"—the game's eclectic roster of feline fighters continues to expand, and its unique charm has clearly resonated with players for over a decade. While many mobile tower defense games fade quickly, The Battle Cats continues to thrive.
This new ad series, a collaboration with R/GA, immerses viewers in the Sengoku period, showcasing strategic gameplay alongside the franchise's trademark quirky cat food cans. The campaign, titled "The Way of the Cat," is a cinematic delight that somehow manages to make you want to "be the cat, become the cat."
“Celebrating 12 years of The Battle Cats, we're thrilled to challenge expectations and highlight the game's strategic depth,” states Ponos' COO and Managing Director Seiichiro Sano. “Our partnership with R/GA honors our history while inviting new players to experience the thrill of tactical gameplay in a fresh, exciting way.”
Unsure about which cats to prioritize? Check out our The Battle Cats tier list for guidance!
Ready to join the fun? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Connect with the community on the official Facebook page for updates or visit the official website for more information.
