Epic Games and Telefónica Partner to Pre-install Epic Games Store on Android Devices
Epic Games has forged a significant partnership with Telefónica, a major telecommunications operator. This collaboration will result in the pre-installation of the Epic Games Store (EGS) on Android devices sold through Telefónica's network. This means users of O2 (UK), Movistar, and Vivo (various regions) will find the EGS readily available as a default app.
This seemingly small detail represents a considerable strategic move by Epic Games to expand its mobile presence. Telefónica's global reach, operating in numerous countries under various brands, makes this a game-changer. The EGS will now stand alongside Google Play as a primary app store on these devices. Considering Epic's aggressive pursuit of market share, this partnership signifies a potential turning point.
Convenience: A Key Factor
A significant hurdle for third-party app stores is user convenience. Many casual users remain unaware of, or unconcerned with, alternatives to pre-installed options. By securing a deal that establishes the EGS as a default app store in key markets like Spain, the UK, Germany, and Latin America, Epic Games has significantly improved its accessibility.
This agreement marks only the initial phase of a long-term partnership. Previous collaborations, such as the 2021 integration of the O2 Arena into Fortnite, demonstrate a history of successful joint ventures.
For Epic Games, embroiled in protracted legal battles with Apple and Google, this partnership provides a significant strategic advantage. This move could yield substantial future benefits, hopefully benefiting users as well.
