Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative
Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) environmental campaign. This isn't just a simple endorsement; Lovato will be featured in several popular mobile games.
Lovato's involvement marks a significant expansion of PlanetPlay's ongoing efforts to support environmental causes. Previous collaborations with celebrities like David Hasselhoff and J Balvin have established MGTM as a recurring initiative.
A Multi-Game Collaboration
This time, Lovato's presence will extend across a range of titles, including Subway Surfers, Peridot, Avakin Life, and Top Drives. Players can expect to find Lovato-themed avatars in these games, with all proceeds benefiting environmental projects.
PlanetPlay's comprehensive approach to this campaign sets it apart from previous celebrity-driven initiatives. The broad reach of MGTM, coupled with the numerous participating games, suggests a potentially impactful contribution to environmental conservation.
This collaboration offers a triple win: It supports environmental causes, provides fans with a unique opportunity to engage with Lovato, and offers game developers a chance to contribute to a good cause.
For a broader look at top mobile games, check out our list of the best mobile games of 2024 (so far).
