Home News Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

Author : Samuel Feb 27,2025

Candy Crush Saga and Pat McGrath Cosmetics: A Sweet Collaboration

The mobile gaming giant, Candy Crush Saga, is partnering with renowned makeup artist Pat McGrath Labs to launch a new line of Candy Crush-themed cosmetics. This exciting collaboration will soon bring Candy Crush-inspired lipsticks, glosses, and nail polishes to store shelves.

But that's not all! To generate buzz, three lucky online customers will receive a stunning $10,000 diamond ring as part of their order. This unexpected addition adds a touch of high-stakes excitement to the launch, scheduled for February 27th.

A picture of bejewelled cosmetic packaging with red and gold stripes

A Diamond-Encrusted Marketing Strategy

This bold marketing strategy is a refreshing change from typical influencer collaborations. The surprise inclusion of diamond rings in random orders is a unique approach guaranteed to generate significant attention and social media buzz. It highlights the evolution of gaming merchandise, from simple t-shirts to high-end luxury items.

Beyond the glamour, this collaboration underscores Candy Crush Saga's enduring popularity and its powerful brand recognition.

For those less interested in Candy Crush, consider exploring retro gaming! Jump King, a challenging platformer, offers a nostalgic alternative for those seeking a test of skill and patience. It's received rave reviews, making it a worthy contender for your gaming time.