King's Candy Crush Solitaire: A Multi-Platform Launch and a Shift Towards Alternative App Stores
King is taking a significant leap with the upcoming release of Candy Crush Solitaire, its first simultaneous launch across multiple app stores. This strategic move, facilitated by a partnership with Flexion, marks a notable shift towards alternative app stores beyond the traditional Google Play and iOS App Store dominance.
The game will debut on five alternative app stores, including the Samsung Galaxy Store and Huawei AppGallery. This simultaneous release highlights King's recognition of the growing potential of these platforms, a significant departure from previous strategies. The company's emphasis on this simultaneous launch underscores its belief in the viability of alternative app stores as a key avenue for reaching a broader audience.
The Significance of Alternative App Stores
King's immense popularity and financial success often overshadow its strategic moves. The simultaneous launch of Candy Crush Solitaire on alternative app stores suggests a deliberate effort to tap into previously underutilized markets. This decision signals a growing trend among major gaming companies to acknowledge and leverage the potential of alternative app stores, which were previously often treated as secondary distribution channels.
The inclusion of Huawei's AppGallery is particularly noteworthy. For those interested in learning more about this platform and its growing influence, exploring the 2024 AppGallery Awards provides valuable insight into successful app releases on the platform. The overall strategy suggests a significant recalibration of distribution strategies within the gaming industry, with alternative app stores gaining increased prominence.
