At CES 2025, AMD unveiled its next-generation graphics cards, the RX 9070 and RX 9070 XT, part of the RDNA 4 architecture. Interestingly, these new GPUs were not showcased during AMD's keynote, though they were displayed by vendors on the show floor with specifications obscured.
David McAfee, the Vice President and General Manager of Radeon Graphics and Ryzen CPUs, took to Twitter/X to announce that both the RX 9070 and RX 9070 XT will hit the market in March 2025. McAfee expressed enthusiasm about the Radeon 9000 series, stating, "Radeon 9000 series hardware and software are looking great and we are planning to have a wide assortment of cards available globally. Can’t wait for gamers to get their hands on the cards when they go on sale in March!"
Despite the confirmed release month, AMD has yet to disclose detailed specifications or pricing for the RX 9070 and RX 9070 XT. It is speculated that these GPUs will compete directly with Nvidia's forthcoming RTX 5070 and RTX 5070 Ti, which are slated for a February launch, targeting similar performance and price brackets.
Curiously, reports suggest that stock of the RX 9070 and RX 9070 XT has already reached retailers and is in the hands of reviewers, with eTeknix confirming receipt of review samples. This situation has led to speculation that AMD might have delayed the official launch to strategically position its products against Nvidia's offerings, possibly due to competitive pricing pressures.
The lack of concrete details about the new AMD graphics cards has contributed to a somewhat confusing launch narrative. A report from June 2024 highlighted Nvidia's dominant position in the discrete GPU market, holding an 88% share, while AMD trails with just 12%. With no other major competitors in the mid-range to high-end consumer graphics card market, AMD's strategy with the RX 9070 lineup will be critical in challenging Nvidia's market dominance.
